If your aim is be successful in your business through internet marketing then you have only one option – apply White Hat SEO. This is the ethical type of marketing which is Google friendly and allows you to be highly visible. This is the current genuine way to do business online. This method will ensure that you are in the ranking of search engines. The opposite of this is Black Hat SEO which uses corrupt ways to dodge their way into search engine results. These ways attract penalties and will also see the web that uses it banned by Google.
Freelance writing comes in when it is time to put together high quality website content that will make it easy to be found by search engine. The writer will be expected to come up with articles that will be of high quality and relating to the keywords.
The keyword will act as a guide for the writer who is working for the White hat SEO Company. The freelance writer will search on the keyword and write around the topic. The writer should be in a position to know where and how to find the right information about the given keyword. Because there are a lot of things to be written about, the White Hat SEO expert will need the services of a writer to create good content for the client’s website.
Writers make use of Google search engine, library books and other source of information to learn more about their keyword. The content has to make sense and has to be meaningful. The Keyword has to be used well throughout the content, in order to make it easy to find when using search engines.
Freelance writers offer these services at a fee. Different writers will charge differently. On the other hand there are White Hat SEO companies that hire writers and have their salaries all planned out. This can be subject to negotiation or can be fixed offer depending on the company’s ways of operation. The writers are always expected to write an article that has a certain number of words, either between 300-400 words or between 400-500 words, sometimes even more.
WhiteHat SEO experts do not only concentrate of web contents, they also handle blog posts, sales and marketing pages and also press releases. The demand for online writers for SEOs is fast growing, opening many job opportunities for those with an interest in writing. Writing is a skill that developed according to practice.